Circuit Theory Essay Example | Topics and Well Written Essays - 1000 words - 1

Circuit Theory - Essay Example The paper Circuit Theory appears and depicts a few figures with the two-way hybrid's work. At frequencies route over the pass band, the pace of increment in constriction is 12dB/octave at a 90 degrees stage move which goes to 180 degrees at high frequencies. The pace of the constriction here relies upon the channel request, which thus is dictated by the quantity of receptive segments in the stepping stool. For example for our situation here there are two responsive parts, henceforth the channel request is two and its pace of weakening is given by nx6dB/octave = 12dB/octave since n=2. Its reaction at various estimations of n is as demonstrated as follows. A two-way hybrid has a blend of a high pass and a low pass channel which could be utilized to drive a tweeter and an amplifier simultaneously. These two could be taken care of from a similar model of an intensifier if and just on the off chance that it can suit the recurrence scopes of them two. Anyway this is a wide range henceforth it’s difficult to think of such an enhancer, thus the two-way hybrid is utilized. With the low pass channel structured as clarified before its high pass partner can be gotten from it following the basic certainty that their recurrence reaction is proportional of each other. This implies constriction of a low pass channel at state a recurrence of w=2 is equivalent to the proportionate high go at w=0.5. Getting from this the high pass channel parts are the corresponding of the standardized low-pass channel, with the end goal that where there are capacitors in the low pass model they are supplanted by inductors in the high pass model.

Serendipity and Great Expectations :: Movies Films Love Fate Essays

Good fortune and Great Expectations Coordinated by Alfonso Cuarã ³n and composed by Mitch Glazer, Great Expectations is a film about the affection for a man for an inaccessible lady, and how destiny eventually unites them. Good fortune coordinated by Peter Chelsom, is a progressively unsurprising rom-com that depends on fate to unite a couple, after the numerous fortuitous events that connected them to each other. Luck and Great Expectations both rotate around life’s extraordinary fortuitous events because of destiny, and how their characters enjoy the course destiny drives them. Inexactly dependent on the Charles Dickens’ exemplary novel, Great Expectations is a story of a youngster's life-changing entry into masculinity, and the three people who verifiably changed his life until the end of time. Through the astonishing cooperations of these clear characters, Great Expectations investigates life's extraordinary fortuitous events. In a little Florida town on the Gulf Coast, eight-year-old Finn Bell lives with his sister Maggie and his Uncle Joe. They scarcely scratch by, yet trying craftsman Finn makes the most of his straightforward life, attracting pictures the bright Gulf waters. Finn's excursion to adulthood starts abruptly with the stunning appearance of a risky convict who powers the kid to help in his departure from jail. With this experience still newly scratched in his psyche, Finn is brought to the rotting manor of Ms. Nora Dinsmoor, the most extravagant lady in the bay, who had lost her psyche thirty years sooner when her fiancã © left her remaining at the special raised area. There, Finn meets Dinsmoor's niece Estella, who, even at age 11, shows a privileged frostiness toward the youthful, devastated kid who in a flash and miserably goes gaga for her. Finn's gatherings with Estella and her crazed, well off auntie fuel new dreams: to paint for the rich, to make the most of their opportunity, and to cherish Estella. When Ms. Dinsmoor acknowledges Finn is there for his adoration for Estella, she cautions him that Estella will make him extremely upset. The crazed lady's admonitions become Finn's harshest reality when Estella unexpectedly leaves without bidding farewell. A miserable Finn quits composition, quits dreaming ... until a secretive sponsor sends the now developed youngster to New York. Seeking after his fantasies in the alluring universe of the New York workmanship scene, the once-poor craftsman appears to at last have everything; riches, status, acclaim and a gathering with the recently drew in Estella. Good fortune and Great Expectations :: Movies Films Love Fate Essays Good fortune and Great Expectations Coordinated by Alfonso Cuarã ³n and composed by Mitch Glazer, Great Expectations is a film about the adoration for a man for an inaccessible lady, and how destiny at last unites them. Good fortune coordinated by Peter Chelsom, is an increasingly unsurprising lighthearted comedy that depends on fate to unite a couple, after the numerous fortuitous events that connected them to each other. Good fortune and Great Expectations both rotate around life’s extraordinary incidents because of destiny, and how their characters enjoy the bearing destiny drives them. Approximately dependent on the Charles Dickens’ exemplary novel, Great Expectations is a story of a youngster's remarkable entry into masculinity, and the three people who evidently changed his life until the end of time. Through the astounding collaborations of these striking characters, Great Expectations investigates life's incredible fortuitous events. In a little Florida town on the Gulf Coast, eight-year-old Finn Bell lives with his sister Maggie and his Uncle Joe. They scarcely scratch by, however yearning craftsman Finn makes the most of his basic life, attracting pictures the bright Gulf waters. Finn's excursion to adulthood starts abruptly with the stunning appearance of a perilous convict who powers the kid to help in his getaway from jail. With this experience still newly carved in his psyche, Finn is gathered to the rotting house of Ms. Nora Dinsmoor, the most extravagant lady in the bay, who had lost her brain thirty years sooner when her fiancã © left her remaining at the special raised area. There, Finn meets Dinsmoor's niece Estella, who, even at age 11, shows a high society coldness toward the youthful, devastated kid who in a split second and pitifully begins to look all starry eyed at her. Finn's gatherings with Estella and her crazed, well off auntie fuel new dreams: to paint for the rich, to make the most of their opportunity, and to adore Estella. When Ms. Dinsmoor acknowledges Finn is there for his adoration for Estella, she cautions him that Estella will make him ext remely upset. The crazed lady's admonitions become Finn's harshest reality when Estella unexpectedly leaves without bidding farewell. A sad Finn quits work of art, quits dreaming ... until a secretive supporter sends the now developed youngster to New York. Seeking after his fantasies in the spectacular universe of the New York workmanship scene, the once-poor craftsman appears to at long last have everything; riches, status, notoriety and a get-together with the recently drew in Estella.

George Orwell Essay Free Essays

In the story â€Å"On the Rainy River† a 20-year old named Tim O’Brien is going to be given the opportunity to go anyplace in life until he gets a draft notice expecting him to join the military in the Vietnam War. Tim O’Brien is tried both truly and intellectually. We will compose a custom paper test on George Orwell Essay or on the other hand any comparable theme just for you Request Now He has the alternative to escape to Canada or go to the war. Every alternative would bring about deserting family, companions, and affectionate recollections. In his exposition â€Å"Shooting an Elephant,† thinks back about a terrible choice he made before throughout everyday life, much the same as Tim. Thinking about his experience, Orwell has likewise recognized the reasons why he did it: â€Å"I could get nothing into viewpoint. I was youthful and badly taught and I needed to thoroughly consider my issues in absolute silence,† Tim O’Brien additionally managed his issues alone, â€Å" I felt disengaged; I invested a great deal of energy alone. † Both Tim and George are battling to manage their issues and it’s destroying them. In â€Å"On the Rainy River,† having decent training doesn’t have much on an effect on Tim’s life, supposing that your country approaches you to guard your nation, you’re must settle on a troublesome choice on whether you’re going to escape or doing battle. Being taught makes Tim progressively liberal, and keeps him from enjoying the patriotism that was clearing the country during that time. In spite of the fact that Tim may have valid justifications we shouldn’t be in the war, the country was relying upon men like him. In â€Å"Shooting an Elephant,† George Orwell says â€Å" †¦I could get nothing into viewpoint. I was youthful and badly instructed and I needed to thoroughly consider my issues in the articulate quietness that is forced on each Englishman in the East. † George Orwell is attempting to state that when you’re youthful and unpracticed you’re bound to commit a great deal of errors. When you’re youthful your family, peers, and own nation have affected your conclusions. Numerous people are apprehensive and reluctant to stray from the standard. George is an enemy of radical on a fundamental level, yet puts on an official uniform and speaks to dominion since that is the means by which the European country is seen to the remainder of the world. Dependent on Orwell’s thoughts, you should think exclusively so you won’t regretnthings later on in life as George and Tim do. Your cognizant would give you wrong from right. George Orwell’s thoughts can likewise be applied to â€Å"On the Rainy River†. Despite the fact that Tim is instructed on the war in Vietnam, he has to manage his issues in absolute quietness on the grounds that he’s apprehensive that the individuals he can converse with will advise him to go to the war and he doesn’t need to be known as a quitter, which negatively affects his body. â€Å"How at work one morning†¦I felt something tear open in my chest†¦it was a build rupture.† So not exclusively is Tim losing rest and getting neurotic, yet now the pressure is influencing Tim’s physical wellbeing too. In the event that Tim had conversed with Elroy Berdahl he would have been greatly improved off. The blame and stress has been consuming Tim all late spring, and will keep on getting at him until he can address somebody about what he’s experiencing. In the event that Tim had vented to Elroy, his physical and emotional wellness may have come back to ordinary, which would have helped him to settle on his choice. George faces being not well instructed alongside managing his issues. George is a pariah in the local town. He should be striking apprehension into these individuals, anyway he is against the fierceness and foul play that dominion ingrains regarding its matters. In the event that solitary George had the fortitude to tell the locals who he truly was, he may have had a simpler time being acknowledged by them. On the off chance that George had been exceptional taught, he may have realized how to think straight when encircled by 2,000 individuals; he may have additionally realized where to shoot the elephant so it wouldn’t need to endure the manner in which it did. To finish up, both Tim and George attempted to flee from the inescapable. You can’t get away from what your identity is, and that is the thing that Tim and George attempted to do. Tim was an American resident who was up to speed in the draft for the Vietnam War, and George was a resident of a majestic country. Tim couldn’t face leaving his loved ones behind so he wound up harming himself both truly and intellectually without attempting to work this out with his loved ones. While George an enemy of settler at hear must implement it upon this Asian nation. The two choices were constrained by others whether it is Tim choosing to go to the war because of the staggering certainty that if he somehow managed to go to Canada, he could never observe his family again and if George didn’t shoot that elephant, the ancestral individuals would be more ill bred than any time in recent memory. George Orwell needs us to be people and have an independent perspective. We shouldn’t be affected by others to settle on choices we wouldn’t typically do. The most effective method to refer to George Orwell Essay, Essays George Orwell Essay Free Essays George Orwell’s â€Å"How the Poor Die†, is a tale that mirrors his stay in a medical clinic in Paris, in 1929. In profound detail, Orwell depicted the setting, individuals, and what he felt towards the negative air to persuade perusers about the sickening Hopital X. In this exposition, Orwell’s utilization of scholarly and recorded reference, language use and symbolism, and examination will be talked about as far as whether this article is viable for present day perusers. We will compose a custom article test on George Orwell Essay or on the other hand any comparable theme just for you Request Now In his tale, Orwell utilized a great deal of abstract and recorded references that are valuable in clarifying the present time frame that he was in. â€Å"How the Poor Die† is set in Paris, back in February 1929. By then, Orwell composed that medical clinics as of now have a negative picture even before he composed his account. In passage 5, Orwell alluded to an assortment of written works from the nineteenth Century. Tennyson’s sonnet, The Children’s Hospital and the discussion between Bob Sawyer and Benjamin Allen stays new for current perusers. Orwell likewise referenced a couple of different characters from the nineteenth Century that additionally has a similar impression of medical clinics. This incorporates George III who screeches when specialists approach him, and â€Å"the names given to specialists in nineteenth-century English fiction, Slasher, Carver, Sawyer, Fillgrave thus on† (passage 5 line 13). A short depiction of writings from the nineteenth century like those referenced before permits current perusers to comprehend the connection of the antagonism of emergency clinics and these characters. Thusly, since Orwell accumulated his verifiable references in a single section, present day perusers despite everything can verify that in this passage, Orwell is educating perusers that many individuals have consistently had a negative picture of emergency clinics, even before his stay at Hopital X. To give perusers a view about the horrendous Hopital X, Orwell utilized a variety of symbolism to depict for the most part negative viewpoints about his experience. Orwell originally portrayed the setting. One of them was the ward that he remained in. He portrayed it as â€Å"a long, rather low, poorly lit room; loaded with mumbling voices and with three columns of beds shockingly near one another. There was a foul smell, fecal but then sweetish† (passage 2 line 8). In there, in addition to the fact that he gave visual pictures, Orwell likewise depicted the sounds and furthermore the air (smell) that he was in. Orwell’s point by point symbolism isn’t constrained to the setting as it were. He additionally disclosed to perusers â€Å"’cupping’, a treatment which you can find out about in old clinical reading material however which till then I had ambiguously thought of s something they do to ponies. â€Å" (Paragraph 2 lines 14-16). Expounding the importance of this treatment is compelling for present day perusers in light of the fact that and still, at the end of the day, he additionally referenced that perusers ought to ‘read about (measuring) in old clinical content books’. With t hat clarification, present day or non-current perusers get the chance to have the possibility of the new treatment that the specialists gave him. Other than that, by telling that it is really ‘one of those things they do to horses’, Orwell is telling perusers that once more, this is one of the strangeness of Hopital X. It is a strategy that Orwell used to persuade perusers that his involvement with Hopital X is without a doubt hopeless. Orwell additionally figures out how to persuade perusers about his hopeless experience by contrasting Hopital X with medical clinics in England. He contrasted Hopital X with medical clinics in England since he happens to have an English blood. Subsequently, the examinations are mostly one-sided to English clinics, and consequently, greater pessimism of the French emergency clinic is uncovered. The principle correlation that Orwell alluded to would be the administration given from the emergency clinics. The medical attendants at the Hopital X â€Å"still had a tinge of Mrs. Gamp† (section 5 line 12), which is the direct inverse from English medical caretakers. Mrs. Gamp is another verifiable reference that Orwell made. In light of the reference, Mrs. Gamp is presented as â€Å"an alcoholic who fills in as a month to month nurse† (passage 19 line 2). In this way, we can accept that a lion's share of medical attendants from Hopital X resemble her or as it were, neglects to give a decent support of their patients. The consequence of this terrible assistance sounds good to another clarification that Orwell made. At the point when demise happens in Hopital X, the circumstance is clarified as; â€Å"business of individuals simply kicking the bucket like creatures, for example, with no one remaining by, no one intrigued, the passing not in any case saw till the morningâ€this happened more than once. † (Paragraph 5 line 3). The fundamental utilization of these compar

Acids, Bases And Their Effects Research Assignment - 825 Words

Acids, Bases And Their Effects Research Assignment (Essay Sample) Content: NameInstructorCourseDateIntroductionAcids and bases are found almost everywhere and are an essential part of households. Acids and bases are present in foods and fruits such as lemons that contain citric acid and dairy products that include lactic acid. Usage of acids and bases extends or stretches beyond the perimeters of scientific laboratories to playing an essential role in everyday life as chemical components in consumer and food products. Without acids and bases, most of today's consumer and food products would be rendered ineffective (Enger, Eldon D, and Bradley F Smith).Some of the selected consumer products concerning their acid/base chemical composition play a vital role in everyday life regarding everything from food digestion to medicines. The essential role played by acids and bases in daily life is not limited to usage in food digestion, medication, as it extends to cleaning products, including toothpaste, everyday foods, and food products, antacid and other medicinal products, cleaning products among others as core chemical components (Enger, Eldon D, and Bradley F Smith).Consumer productsToothpasteIndividuals brushing their teeth every morning after waking up get to experience their first base usage of the day. Toothpaste used in the process of teeth cleaning and cleaning contains a chemical component called sodium fluoride that belongs to the group of weak bases characterized by high potential of hydrogen ions (pH). Sodium fluoride being a weak base gives toothpaste its normal high pH that aids in killing any bacteria and germs found to be residing in the mouth at the time of brushing and mouth washing. Those bacteria and germs prefer a habitat that is neutral to slightly acidic, that is precisely the conditions of an individual's unbrushed mouth hence the use of a base to neutralize the slightly acidic environment they inhabit essentially flushing them out (Enger, Eldon D, and Bradley F Smith).AntacidThe stomach which is an in ternal human body organ has gastric glands that produce gastric juice that is extremely acidic due to it majorly being gastric acid that gives it extreme acidic nature with pH highs ranging from 1-2 on the pH scale. Gastric acid from gastric juice aids in the breakdown of food and subsequent digestion as it activates digestion enzymes that in turn break down proteins in the diet already ingested. The extremely acidic environment in the stomach goes further to control and keep off potentially harmful and disease-causing germs, bacteria, and any other microorganisms from getting to the small and large intestines that are the ileum and colon respectively where they can cause severe stomach ailments (Mepham, B.).When the stomach produces too much of this gastric acid in the gastric juice there occurs a condition commonly known as a 'heartburn'' that in biological realms referred is an acid reflux. This unhealthy state that is an acid reflux starts to creep up the gut at the esophagus du e to overproduction of gastric acid in the stomach by gastric glands, and it is this overproduction that antacids come in to counter. Antacids are used to neutralize the excess gastric acid in their most basic formula to provide an individual a cooling relief from the burning sensation that is a characteristic of heartburn that results from an acid reflux (Enger, Eldon D, and Bradley F Smith).Surface and laundry cleaning agentsSome of the most basic and standard surface and laundry cleaning agents and products have base or acid components that give them their characteristic basic or acidic properties that not only boost but also enhance their cleaning power. Essentially, the basic or acidic features of the chemical components of the many cleaning agents allow them to permeate through the dirt and clear it (Enger, Eldon D, and Bradley F Smith).Food productsFoodEveryday foods and food products consumed have characteristic acidic or basic properties to them. Mainly, foods consumed for breakfast are quite an acidic example being fruit juices with foods consumed during lunches being mostly basic as is evident from the indulgence in protein and carbohydrate foods during such a time by many individuals (Mepham, B.).Evaluation of the impact of the chemical additiv...

What Is an Ophiolite Rock

The earliest geologists were puzzled by a peculiar set of rock types in the European Alps like nothing else found on land: bodies of dark and heavy peridotite associated with deep-seated gabbro, volcanic rocks and bodies of serpentinite, with a thin cap of deep-sea sedimentary rocks. In 1821 Alexandre Brongniart named this assemblage ophiolite (snake stone in scientific Greek) after its distinctive exposures of serpentinite (snake stone in scientific Latin). Fractured, altered and faulted, with almost no fossil evidence to date them, ophiolites were a stubborn mystery until plate tectonics revealed their important role. Seafloor Origin of Ophiolites A hundred and fifty years after Brongniart, the advent of plate tectonics gave ophiolites a place in the big cycle: they appear to be small pieces of oceanic crust that have been attached to the continents. Until the mid-20th-century deep-sea drilling program we didnt know just how the seafloor is constructed, but once we did the resemblance with ophiolites was persuasive. The seafloor is covered with a layer of deep-sea clay and siliceous ooze, which grows thinner as we approach the mid-ocean ridges. There the surface is revealed as a thick layer of pillow basalt, black lava erupted in round loaves that form in the deep cold seawater. Beneath the pillow basalt are the vertical dikes that feed the basalt magma to the surface. These dikes are so abundant that in many places the crust is nothing but dikes, lying together like slices in a bread loaf. They clearly form at a spreading center like the mid-ocean ridge, where the two sides are constantly spreading apart allowing magma to rise between them. Read more about Divergent Zones. Beneath these sheeted dike complexes are bodies of gabbro, or coarse-grained basaltic rock, and beneath them are the huge bodies of peridotite that make up the upper mantle. The partial melting of peridotite is what gives rise to the overlying gabbro and basalt (read more about  the earths crust). And when hot peridotite reacts with seawater, the product is the soft and slippery serpentinite that is so common in ophiolites. This detailed resemblance led geologists in the 1960s to a working hypothesis: ophiolites are tectonic fossils of the  ancient deep seafloor. Ophiolite Disruption Ophiolites differ from intact seafloor crust in some important ways, most notably in that they arent intact. Ophiolites are almost always broken apart, so the peridotite, gabbro, sheeted dikes and lava layers dont stack up nicely for the geologist. Instead, they are usually strewn along mountain ranges in isolated bodies. As a result, very few ophiolites have all the parts of the typical oceanic crust. Sheeted dikes are usually what is missing. The pieces must be painstakingly correlated with each other using radiometric dates and rare exposures of the contacts between rock types. Movement along faults can be estimated in some cases to show that separated pieces were once connected. Why do ophiolites occur in mountain belts? Yes, thats where the outcrops are, but mountain belts also mark where plates have collided. The occurrence and disruption were both consistent with the 1960s working hypothesis. What Kind of Seafloor? Since then, complications have arisen. There are several different ways for plates to interact, and it appears that there are several types of ophiolite. The more we study ophiolites, the less we can assume about them. If no sheeted dikes can be found, for instance, we cannot infer them just because ophiolites are supposed to have them. The chemistry of many ophiolite rocks does not quite match the chemistry of mid-ocean ridge rocks. They more closely resemble the lavas of island arcs. And dating studies showed that many ophiolites were pushed onto the continent only a few million years after they formed. These facts point to a subduction-related origin for most ophiolites, in other words near shore instead of the mid-ocean. Many subduction zones are areas where the crust is stretched, allowing new crust to form in much the same way as it does in midocean. Thus many ophiolites are specifically called supra-subduction zone ophiolites. A Growing Ophiolite Menagerie A recent review of ophiolites proposed classifying them into seven different types: Ligurian-type ophiolites formed during the early opening of an ocean basin like todays Red Sea.Mediterranean-type ophiolites formed during the interaction of two oceanic plates like todays Izu-Bonin forearc.Sierran-type ophiolites represent complex histories of island-arc subduction like todays Philippines.Chilean-type ophiolites formed in a back-arc spreading zone like todays Andaman Sea.Macquarie-type ophiolites formed in the classic mid-ocean ridge setting like todays Macquarie Island in the Southern Ocean.Caribbean-type ophiolites represent the subduction of oceanic plateaus or Large Igneous Provinces.Franciscan-type ophiolites are accreted pieces of oceanic crust scraped off the subducted plate onto the upper plate, as in Japan today. Like so much in geology, ophiolites started out simple and are growing more complex as the data and theory of plate tectonics become more sophisticated.

Psychology Cognitive Behavioral Therapy - 1823 Words

THEORIES LEARNED 5 My evaluation of the approach is agreeable with the process that has been created by Adlerian and used for many years. It seems to be a very friendly client approach. I believe that if it was more abrasive, there wouldn’t be many goals or life changes within the client. Cognitive Behavioral Therapy Key Concepts Cognitive-behavioral therapy (CBT) is based on the idea that our thoughts cause our feelings and behaviors, not external things, like people, situations, and events. Beck called it cognitive therapy because of the importance it places on thinking. It is now known as CBT because the therapy employs behavioral techniques as well. Cognitive therapists believe that one s perceptions of situations are important in†¦show more content†¦In addition, cognitive-behavioral therapists seek to learn what their clients want out of life and then help their clients achieve those goals. Therefore, the therapist s role is to listen, teach, and encourage, while the client s roles is to express concerns, learn, and implement that learning. Cognitive Behavioral Therapy is often short-term, is skills-based and involves active client participation, in and out of session. Overall, clients learn problem solving skills through application of Cognitive Behavioral Therapy techniques to real-life problems in their daily lives. The client is an expert about himself or herself. Furthermore, it is of critical importance that the client understands and accepts the treatment rationale in general and also for particular exercises. In Cognitive Behavioral Therapy, the therapist and client work together, in the spirit of collaborative empiricism, to explore, test, and modify maladaptive patterns of behavior and thought. Application: Techniques and Procedures Cognitive Behavioral Therapy differs from other therapy because sessions have a structure, rather than the person talking freely about whatever comes to mind. At the beginning of the therapy, the client meets the therapist to describe specific problems and to set goals they want to work towards. In Cognitive Behavioral Therapy, therapists use a variety of cognitive, emotive, and behavioralShow MoreRelatedCognitive Psychology : Cognitive Behavioral Therapy1447 Words   |  6 PagesCognitive Behavioral Therapy Djiedjorm Doe (Dede) Middlesex Community College Cognitive behavioral therapy, commonly known as CBT, is a systematic process by which we learn to change our negative thought into more positive ones. CBT is a combination of two types of therapy, cognitive therapy and behavioral therapy. cognition is our thought, so cognitive behavioral therapy combines working with our thought process and changing our behavior at the same time. Cognitive behavioral therapistsRead MoreCognitive Psychology : Cognitive Behavioral Therapy1502 Words   |  7 PagesCognitive Behavioral Therapy, in its most modern form, was developed in 1960 by Aaron T. Beck. However, CBT has an interesting history dating back to the 1920s in the United States and even earlier in other parts of the world. â€Å"Precursors of certain fundamental aspects of CBT have been identified in various ancient philosophical traditions, particularly Stoicism. Stoic philosophers, particularly Epictetus, believed logic could be used to identify and discard false beliefs that lead to destructiveRead MoreCognitive Psychology : Cognitive Behavioral Therapy1700 Words   |  7 PagesCognitive Behavioral Therapy Cognitive behavioral therapy is a school of psychotherapy that intends to assist individuals with conquering their emotional issues. A focal idea in CBT is that you feel the way you think. Therefore, CBT focuses on the fact that you can live all the more cheerfully and effectively in you begin thinking with a better mindset. CBT urges you to comprehend that you re thought process or beliefs lie between the occasion and your definitive sentiments and activities. TheRead MoreCognitive Psychology : Cognitive Behavioral Therapy1403 Words   |  6 PagesCognitive therapy, now called cognitive behavioral therapy was developed by Aaron Beck. Beck believed that dysfunctional thought processes and beliefs are responsible for an individual’s behaviors and feelings. He also believed that individuals’ have the ability identify these distorted thoughts and change them to more realistic thinking in order to relieve their psychological discomfort. This type of therapy is designed to be a short-term, straight-forward and structured approach to counseling inRead MoreInterpersonal Psychology : Cognitive Behavioral Therapy1560 Words   |  7 PagesPaykel. Initially, IPT was the control treatment while investigating the effectiveness of antidepressants and found the treatment comparably effective to medications and as credible as Cognitive Behavioral Therapy (CBT) (Robertson, Rushton, Wurm, 2008). According to Mechanism of Change in Interpersonal therapy (Lipsitz Markowitz, 2013) IPT was utilized in conjunction with medications to treat depression then onto try and treat other types of disorders such as bipolar, anxiety, bulimia, postRead MoreCognitive Psychology : Cognitive Behavioral Therapy2155 Words   |  9 PagesMedications are easy way out-it’s a form of escape that suppresses the illness rather than cure it. Cognitive Behavioral Therapy, on the other hand, is a guided education technique that teaches one how to live a healthy lifestyle by under standing and overcoming their fear, thus curing the illness from it’s root. Cognitive behavioral therapy, a form of short-term psychotherapy was originally designed to treat depression, but over the years have been used for a number of mental illnesses includingRead MorePsychology, Existential And Cognitive Behavioral Therapy1727 Words   |  7 PagesMy top five theories are Gestalt, Reality, Person Centered, Existential and Cognitive Behavioral Therapy. Within these five theories my top five aspects that I would like to incorporate into my own personal model of counseling is as follows: 1.) From Gestalt therapy I would incorporate staying with the feeling and use experiments along with internal dialogue exercises (Corey, 2013). The aspect of getting to the root of unfinished business in regards to impasse is appealing in regards to this theoryRead MorePsychodynamic Approach On Human Nature1108 Words   |  5 Pagespsychodynamic, cognitive- behavioral, existential- humanist ic, and postmodern approach. â€Å"Psychodynamic approach sees human functioning based upon the interaction of drives and forces within the person, particularly unconscious, and between the different structures of the personality.† (McLeod, 2007, para. 4). Psychodynamic approach uses conscious and unconscious forces to explain one s personality. Sigmund Freud is looked upon as one of the creators of this movement. â€Å"Cognitive- behavioral approach,Read MoreAaron Beck Youngest Of Five Children1634 Words   |  7 Pagespsychiatrist and a professor emeritus in the department of psychiatry at the University of Pennsylvania (GoodTheraoy.org). Beck has had an interest in the changes of human nature goes as far back as he can remember. Beck is known as a trailblazer in the psychology world because he focused on disoriented thoughts that lead to problematic behaviors such as depression. â€Å"Beck struggled to find a way to help his depressed client’s better capture the ir emotions. He realized that many of his depressed clients experiencedRead MorePsychology Methods1267 Words   |  6 PagesPsychology Methods Cara Stettler University of Great Falls Abstract This paper consists of the similarities and differences between two therapies used in psychology. The approaches are known as the Client-Centered Approach and the Cognitive Behavioral Therapy. They are both used daily, world-wide, and can be seen in different ways. In psychology, the use of therapy, approaches, and techniques are used all the time. The client-centered model is all about the clients themselves and the cognitive

Monitoring System Using Biometric Fingerprint Scanner free essay sample

Swipe card technology is the process plastic embedding of encoded data into card with a magnetic strip that is read by passing the card through a usually slotted electronic device. Personal recognition and identification are special function to this kind of technology. With the use of this, the instances of getting human incorrect identification will be avoided and. With this, organizations and will be in great advantage of security and order. Every school must be on its highest security and order to ensure it’s jurisdiction within the school premises.The system tracks the performance of employees regarding their attendance on a daily basis. We will write a custom essay sample on Monitoring System Using Biometric Fingerprint Scanner or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. 2 System Overview Attendance Monitoring System provides a foolproof solution using fingerprint authentication with the use of a Barcode Scanner for input and affiliated with payroll system and human resource development system and provides efficient reports of the company.. The system records details such as arrival and departure of employees besides monitoring their attendance on a daily basis. 1. 2. 1 System Description Attendance Monitoring System takes input in a barcode scanner to collect and process data.Introduction Project Context In our life today, computer is one of the many inventions that greatly affected our way of living. In fact, it is regarded as an essential tool in many areas including business, industry, government, sciences, education, school, home, and in almost any organization and establishment that exists. It can perform operation and process data rapidly, accurately and reliably and by using these machines, spending a lot of time and effort in doing certain task is minimized. One amazing device gaining popularity nowadays is the biometric system.It    resulted from the collaboration of multiple scientific fields which attempted to automate human recognition based on a unique physical attribute. Currently, a person can be identified by multitude of different metrics including their fingerprints. A sensor is used to capture and store it in an electronic format. This information can be used later to identify or authenticate a person to a system. Attendance Monitoring System using Biometric Fingerprint Scanner is a system that manages and monitors the attendance of an employee in a certain establishment.It serves as a time log that is set up as a computerized database. It maintains a daily record of a persons arrival and departure time from work or school. This study is conducted for the enhancement of the existing manual attendance monitoring system in form of a fully developed computerized attendance monitoring system of the La Salette of Ramon High School Department and is intended to be used by the institution’s administrators, members of the faculty and staff.

Marketing Management - Nike Case Study free essay sample

NIKE maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States). NIKE utilizes over 20,000 retailers, NIKE factory stores, NIKE stores, NikeTowns, Cole Haan stores, and internet-based websites to sell various sports and leisure products. They dominate sales in the athletic footwear industry with a 33% global market share. They have also been able to attain this premier position through quality production, innovative products, and aggressive marketing. (NIKE 2012) NIKE is now ready to take it to the next level. Over the decades, NIKE has positioned themselves with optional strengths and opportunities, enabling them to enter new market ventures. NIKE has solid brand equity, economies of scale, aggressive marking strategies, and the existing infrastructure to manufacture and distribute. Leveraging these strengths, NIKE will enter a nd dominate the sports drink industry in 2013 with a new product called, â€Å"NIKE Refuel†. We will write a custom essay sample on Marketing Management Nike Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This new energy sports drink will target NIKE’s existing natural target market segments. Currently, there are not a lot of competitors who offer energy sports drinks as a premium product. Not to mention the other value propositions of nutrimental, low calorie, great tasting, and made with all natural and quality ingredients. This new sports drink will also enable NIKE to continue to promote their changes in their outlook on social responsibilities and more importantly, improve the bottom line revenue for the company. NIKE Company Description Nike, pronounced NI-KEY, is technically the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Nike presided over historys earliest battlefields. A Greek would say, When we go to battle and win, we say it is Nike. Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the worlds greatest athletes to new levels of mastery and achievement. NIKE’s co-founder Bill Bowerman made an important observation many years ago in 1972; he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company called NIKE, and today those same words inspire a new generation of NIKE employees. Today, NIKE is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. They are also a seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world (NIKE 2012). The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Mens Training, Womens Training, NIKE Sportswear (its sports-inspired products) and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling. NIKEs athletic footwear products are designed primarily for specific athletic use. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. The Company sells sports apparel and accessories, as well as athletic bags and accessory items. It also markets apparel with licensed college and professional team, and league logos. NIKE’s goal is to carry on Bowerman’s legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set NIKE apart from the competition and provide value for the shareholders. They and the people they hired have evolved and have grown the company from NIKE, a U. S. -based footwear distributor, to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, NIKE has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc. Hurley International LLC, NIKE Golf, and Umbro Ltd. NIKE’s world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to NIKE, today the athletic giant operates in more than 190 countries around the globe. Through their suppliers, shippers, retailers and other service providers , NIKE directly or indirectly employs nearly one million people. That includes more than 35,000 NIKE employees across six continents, each of whom make their own contribution to fulfill NIKE’s mission statement: to bring inspiration and innovation to every athlete in the world. Some of NIKE’s recent successes includes in launch of NIKE+ and NIKEplus. com. This has lead to their opportunity in widening their market by entry into the Digital Sport market. It’s not just about creating the most popular sports gadgets. But rather building more of a personal relationship with the customers. This is part of NIKE’s strategy; to connect and build tighter relationships with the customer, building and enabling online communities for them, and most importantly, allowing NIKE to follow their customers and enter the digital realm. The reason for this shift is simple; NIKE was to go where the customer is. NIKE’s Mission statement Original: To bring inspiration and innovation to every athlete* in the world. *†If you have a body, you are an athlete. † – Bill Bowerman â€Å" Updated: To bring inspiration, innovation, and endurance to every athlete* in the world. *†If you have a body, you are an athlete. † – Bill Bowerman â€Å" NIKE is updating the mission statement to be in better strategic alignment with their mission for all of NIKE’s product offerings. NIKE will soon debut a new energizing all natural sports drink to the mainstream market, known as NIKE Refuel, which will be presented later in more detail. NIKE’s Vision To  carry on his (Bill Bowerman) legacy of innovative thinking, whether  to develop products that help athletes of every level of ability reach their potential or to create business opportunities that set NIKE apart from the competition and provide value for our shareholders. (NIKE 2012) NIKE Goals NIKE recently announced a series of business targets for 2012 that more deeply integrate corporate responsibility goals into the company’s long-term growth and innovation business strategies. The targets set benchmarks to improve labor conditions in contract factories, create a climate neutral company, drive sustainable product design and innovation, and unleash potential by giving youth greater access to the benefits of sport. â€Å"We see corporate responsibility as a catalyst for growth and innovation† said Mark Parker, NIKE’s President and CEO. â€Å"It is an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.    The corporate responsibility business targets set by NIKE include: Improve labor conditions by eliminating excessive overtime in NIKE brand contract factories by 2012. Excessive overtime is one of the most serious ongoing labor compliance issues the company and the industry face. NIKE’s priority continues to be improving conditions for the almost 800,000 contract factory workers who make the company’s products. Make all NIKE bran d facilities, retail and business travel climate neutral by 2012. NIKE has exceeded its reduction targets for CO2 emissions over the last two years through the World Wildlife Fund’s Climate Savers program. The company also eliminated fluorinated gases (F-gases) across all NIKE brand products following 14 years of research and development in the company’s NIKE Air cushioning system. Design all NIKE brand footwear (more than 225 million pairs per year) to meet baseline targets by 2012 for waste reduction in product design and packaging, elimination of volatile organic compounds and increased use of environmentally preferred materials. All NIKE brand apparel is targeted to meet baseline standards by 2015, and equipment by 2020. NIKE is designing sustainable innovation solutions into its products that the company anticipates will create benefits throughout its supply chain and support achievement of its targets. Invest in community-based initiatives that use the power of sport to unleash potential and improve the lives of youth. Over the past two years, NIKE has invested $100 million in community-based sport initiatives. The company is targeting a minimum investment of $315 million through 2011. Deliver a new product to market that will compliment and widen NIKE’s current product offering, help improve bottom-line revenues, while brining positive brand recognition amongst new and existing consumer markets. To meet this goal, NIKE will bring to market a new non-carbonated, energizing and all natural sport drink branded as â€Å"NIKE Refuel†. It will be released in 2013, and will be used to advertise and reinforce NIKE’s more recent focus and attention on fair trade practices and ethical working conditions. NIKE’s new â€Å"Refuel† beverage will also be advertised alongside and in harmony with existing NIKE footwear, appeal, equipment, accessories and services. NIKE Core Competency NIKE’s core competencies include their ability to be research and development innovative, maintain strong and influential marketing and brand recognition, and lastly globalization. NIKE recognizes that innovation is most important to staying competitive and in the game. This is also complimentary to their core philosophy with their employees, which is to inspire and challenge their employees on a daily basis. This fosters and promotes a company culture of innovative thinking. Employees at NIKE are encouraged to be curious and open to new ideas, wherever their source. NIKE knows they need to evolve quickly, viewing change as a key source of innovation. This attitude can also easily be observed in the wide range of products that NIKE offers its consumers. It is another example of the company’s use of emergent strategy to good effect. NIKE is a globally known brand. The Swoosh logo is instantly recognizable around the world, just like the Disneyland Magical Castle. NIKE sees this as the symbol of its global leadership. NIKE has successfully built a strong foundation of a brand promise and value proposition. There were some recent changes thanks to Steve Jobs that has now made NIKE marketing independent on the handful of superstars to move merchandise. Instead, they have moved into the Digital Sport market. This platform allows NIKE to have more of a personal relationship with its customers. It also is able to help track trends to better understand the customer’s behaviors and patterns to forecast future firm initiatives. Lastly is NIKE’s ability to penetrate and be a leader in the global market. Not only have they been able to expand the manufacturing into other countries, but they are also recognized and sought out by customers in other countries. NIKE Sustainable Competitive Edge NIKE notes that an important part of a competitive edge is its Sustainability. â€Å"Sustainable Business at NIKE, Inc. It’s not just about getting better at what they do – addressing impacts throughout our supply chain – it’s about striving for the best, creating value for the business and innovating for a better world. (NIKE 2012) Some of NIKE’s key success factors include their distinctive marketing activities, extensive research and development effort to design premium athletic products, and the way they differentiate their product and manufacture it. Stellar performances in some or all of these areas create a lot of value for their customer. SWOT Analysis Strengths Global br and recognition. One of the greatest things about the NIKE is that everyone knows it. Anyone can go anywhere in the world with the NIKE symbol and most people would recognize the brand. Its famous ‘Swoosh’ is instantly recognizable, and Phil Knight, founder and CEO, even has it tattooed on his ankle. This company also has strong international presence and sales their product worldwide. Based on recent analysis from Google Finance, NIKE sells its products throughout the US and in over 190 countries around the world. Fortune 500 ranks them as #135 of America’s largest corporations list as of the May 2011 analysis. NIKE also has market capital of over $43 billion, a well established corporation. NIKE was even rated #41 out of the â€Å"Top 100 Brand Corporations Worldwide† (Rankings 2012). Dealing with competition. NIKE is a very professionally competitive organization. Phil Knight is often quoted as saying that â€Å"Business is war without bullets. † NIKE has a healthy dislike of its competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. NIKE did not. However NIKE sponsored the top athletes and gained valuable coverage. Operations and distributions. NIKE has ownership of no physical factories so production can be moved to a more cost effective location when necessary. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization. NIKE is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce a high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), NIKE moves their production. NIKE distribution within the U. S. alone includes around 18,000 retail accounts, and outside the U. S. there are around 30,000 international retail outlets that sell NIKE products (Watts 2009). NIKE also operates a â€Å"futures† program, wherein retailers can order up to six months in advance. Strong marketing campaign. NIKE is great at expanding their product. The company that started out making just sneakers now makes items from sports equipment to apparel. They always have the hottest celebrity athletes in all sports promoting their product. NIKE definitely knows how to expand well into the athletic market. This goes to show that NIKE is strong at research and development, as is evidenced by its evolving and innovative product range. NIKE’s latest strategy has now enabled them to penetrate more market share with less focus on expensive mass media advertising, and more focused on engaging at the customer level through social media and digital marketing. Weaknesses Price. The retail sector is very price sensitive. In general, NIKE’s products are considered to be of higher quality and as a result have higher prices relative to competitors. While the prices are realistic given the nature of the products offered, at times the consumer may not agree. This presents a weakness. There is much potential in the lower price point for the current market, in addition to new product development in a lower price point market which will be further explored in this plan. Global operations and work environment. NIKE’s facilities are located throughout Asia and South America. The production facilities are located close to raw materials and cheap labor sources. Facilities abroad have attracted bad publicity in recent years. Though NIKE states the facilities comply with local labor standards, generally, they have not met U. S. standards. In 1996 NIKE was exposed for child labor in Pakistan. This led to lots of bad publicity which hurt the company in sales. NIKE has had several years of battling this bad reputation and negative criticism by the anti-globalization groups. â€Å"During the last three years, NIKE has continued to treat the sweatshop issue as a public relations inconvenience rather than as a serious human rights matter,† said Leila Salazar, corporate accountability director for Global Exchange. This continues to be an area of challenge for NIKE as they are the constant focal point for negative criticism by anti-globalization groups (â€Å"Bloomberg† 2004). Product Sector Limitations. Profits are largely dependent on the footwear product while other branded products are not as strong. Most of NIKE’s income is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. Opportunities Product development offers NIKE many opportunities. The brand is fiercely defended by its owners whom truly believe that NIKE is not a fashion brand however consumers that wear NIKE product do not always buy it to participate in sport. In youth culture especially, NIKE is a fashion brand. This creates its own opportunities. One great opportunity for the NIKE Company is to promote their brand as fashion forward, as well as athletic wear. This is something that NIKE as a company has been deterring from so that they may be taken seriously in the athletic field. However there are more consumers who see NIKE this way and wear their sneakers for that purpose instead of just athletic wear. Market expansion. There is also the opportunity to develop new products and new markets. NIKE will expand their brand into the sports drink, energy, and health nutrition industry, through the new â€Å"NIKE Refuel† line. Men’s Health magazine author, Laura Roberson commented that â€Å"Energy drink sales have more than doubled in the past 5 years† (Robertson 2012). There is a definite opportunity for NIKE to enter this new market industry, using their established brand to quickly and successfully launch this new beverage product. There is also potential in other industries that can be explored, developed, and also complimentary, such as sport wear, jewelry, and sunglasses. Social responsibility and fair trade practices. Reducing controversy surrounding NIKE’s trade and production practices continues to be an area for opportunity. In response to accusations by consumer groups over unfair labor practices, NIKE has developed a Corporate Responsibility Policy that discusses how they will improve working conditions for international employees. They are also stepping into the line of economy boosting projects that will encourage recycling. NIKE is striving to be a leader and set a responsible corporate example for other businesses to follow. (â€Å"NIKE† 2012) Threats Competition. This includes threats from their competitors with lower costs products. NIKE is about the highest priced athletic brand which puts them at risk for losing many of their customers. Also, competitors are becoming more aggressive and creating high quality products, thus taking from the profits of NIKE. The market for sports shoes and garments is very competitive. Competitors are developing alternative brands that may take away NIKE’s market share. Market Saturation. In terms of market saturation, many of the key manufacturers in this industry have been around for many years. Consumers may be scanning the market for new and different footwear and apparel products. The industry has reached a level of maturity. While style and technology in athletic apparel and footwear has reached a leveling-off point, the important aspect now is for companies to differentiate their existing lines. Responding to consumer activists groups. Not responding to these consumer activist groups poses a threat to NIKE. The negative publicity that NIKE has received thus far has lowered its image to that of being an ethical company. Such publicity has the potential to ruin any company permanently. By disregarding the voice of concerned citizens, NIKE is disregarding their customers, one of their most important stakeholders. Currency exchange. NIKE is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that NIKE may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. Operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses. Economic factors. The U. S. economy and the economy around the world continues struggle, which means continued cutbacks in consumer spending. Consumers are becoming savvier and may lean towards discounted items. Managing the financial conditions in the economy today is remains a threat (Bartash 2012). Industry Analysis It is noted there is an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At NIKE, the goal has always been to give consumers what they want now, as well as to anticipate their future needs, and to thus tailor a strategy to accommodate those needs. NIKE has recognized an unfilled market potential in the non-carbonated energizing sports drink arena, thus developing an entirely new product category. The branding strategy is to enter the market by carving a new niche sports, energy, and health nutrition industry. The objective is to educate consumers about the new drink, as well as to make a profit and gain new market share in the industry. NIKE hopes that by being market leaders, their name will become synonymous with the new drink category, and will aid in them sustaining a competitive advantage over the copy-cats that are sure to flock the market after the new products’ introduction and subsequent success. Competitor Analysis Nike is the world’s largest sports company, 30% bigger than nearest rivals Adidas. Digital marketing has valuable in maintaining this market position for NIKE. Scott Cendrowski  has scribed an insightful article on CNN parchment exploring how the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. Cendrowski 2012) When analyzing Nike’s competitors in the sports, energy, and health nutrition industry, the goal is to assess the strengths and weaknesses of current and future companies. Although Gatorade is the largest company in the industry with a strong brand image, maintaining that against its competitors is vital to their com pany. Effective marketing is critical for Gatorade because this is where the majority of their profits generate from. The main competitors in the sports, energy, and health nutrition industry are The Coca-Cola Company, Energy Brands Inc. nd Red Bull GmbH. PowerAde is owned by the Coca-Cola Company. The target market for PowerAde is essentially the same market for Gatorade. Perhaps one of PowerAde’s biggest strengths is that it is owned by Coca-Cola which is the world’s largest beverage distributor. Although the products seem to be alike, they are different in content. PowerAde contains less sodium for hydration and more sugar than Gatorade. PowerAde justifies this by saying their product has a better taste because of the extra sugar. This helps PowerAde establish where they stand in the market. Another rising competitor that shares the market is Energy Brands Inc. , which is also known as Glaceau. Glaceau is a subsidiary of the Coca Cola Company which brands consist of Vitamin Water, Vitamin Energy and Smart Water. All of these water enhanced products pose a threat to competitors in the sports drink industry. These beverages are different in content containing numerous vitamins, minerals and natural caffeine. A main advantage of Glaceau is focusing on innovating new formulas with new nutrients that are backed by scientific and clinical trials. The company aims to connect with its consumers by adding different commentary to each of their products. From an operational standpoint Glaceau strives to compete with their competitors with a strong distribution output. Glaceau considers their distributors as partners rather than customers (Landi 2007). The final competitor that will be analyzed will be Red Bull GmbH. Red Bull is the world’s leading energy drink and although is somewhat different than sports drinks, still poses threats in the soft drink manufacturing industry. As of today Red Bull holds a 40% share of the market for energy drinks, dominating the fastest-growing segment of the industry (Google Finance 2012). Although the company is privately held, it has annual sales that are around a billion cans. The company is able to do this by their well-targeted marketing campaign which puts heavyweight on the expansion of their brand image. To increase the consumer brand awareness they use attractive slogans which differentiates them from competitors (â€Å"Red Bull† 2004). Company Analysis Upon careful analysis of NIKE’s strengths, weaknesses, opportunities and threats, NIKE will focus on developing strategies that would strengthen marketing, distribution, and the management of the new non-carbonated energizing sports drink. Marketing NIKE will develop marketing strategies that would further push its products to its diverse target market and capitalize on existing markets. The marketing approach will focus on the existing customers, in addition to new focused marketing to children, their parents, and women. This will be accomplished through NIKE sponsorships promoting the new drink, in addition to internet and social media marketing. Internet users and their usage have continuously increased due to advancements in technology. NIKE will be more aggressive in advertising through the internet and social sites (both exclusive and external networks) to promote this new product. They will continue to invest more time and effort into Twitter and Facebook; continuing to cultivate social communities excited about sports, enabling NIKE consumers who feel compelled to share them across numerous platforms. NIKE will also place a new priority on the quality of online advertising; making video commercials that provide enough value, through entertainment or education. This would also cater to the target markets of each division especially to the emerging fashion scene to pair up with NIKE apparel customers. The internet marketing strategy also aligns with NIKE’s strategic objectives to follow the customer. Jesse Stollak, Nike’s Global Digital Brand and Innovation Director, recently commented, â€Å"We began to aggressively grow our communities across all categories, using the most relevant social network in each country. To date, NIKE has active communities around the world engaged with nearly 50 million consumers. † The new energy drink will leverage the existing successful platforms as well as the developed Nike+ campaigns, and market heavily in this existing market space. This will also help keep the new product launch marketing expenses at a minimum. The sponsorship of new kid-friendly programs will be initiated to widen the customer base of the target market of kids-adolescent like after school programs and summer/winter programs. Hurley in summer skateboarding, surfing lessons, and snowboarding lessons in winter, Impact Golf Technologies in golf lessons, and other such subsidiaries in soccer, basketball, baseball, and other programs). Target children and youth to make them lifelong NIKE followers and also influence the buying patterns of the parents. In additional to the targeting the active youth, NIKE will also sponsor women empowerment programs to widen the customer base of active wome n since NIKE is currently concentrating on women. Distribution Strengthen distribution in regions where NIKE is currently losing sales, these include footwear in the U. S. Region; and footwear, apparel, and equipment in Americas region. Along with these, a strategy of penetrating emerging markets in developing countries (e. g China) is also to be implemented. Easy access to NIKE products would result in higher sales and revenues. Build more specialty stores or consignment with other existing local specialty stores catering to specific sporting needs like Stoked, Inc. for skating/wakeboarding/snowboarding, Surfworld Co. or surfing and other water sports, Golfer’s Choice for golf, etc. Providing for different sports needs increases NIKE’s followers and also putting the sports drinks in all of these existing customer retails stores. Give a more aggressive take on online stores and allow consignments with other existing specialty stores in this industry like www. skateboard. com and www. ccs. com for skating (Hurley), and www. iloveyog a. com for yoga and other women dominated activities, etc. Going into e-commerce can increase sales because of increasing internet users. Management Continue to strengthen NIKE office relations by offering after office programs and family social gatherings for the employees (picnics, out of towns, etc) to develop network and good relations among employees. NIKE is committed to maintaining closer observance within manufacturing managements (sweatshops) especially within foreign manufacturing locations. Frequently review the employees’ code of conduct and quickly respond to any change needed by the evolving company culture. This is to ensure that the company is following ethical standards to avoid controversies. This will be important to announce these programs to the public and promote the positive changes NIKE has in their work environments around the world and NIKE’s commitment to ethical and social responsibility. Deliver a quicker response to emerging social, economic, legal and environment issues. This is to be able to be flexible to issues or problems and adapt to an environment that the company cannot control. Customer Analysis Once, aimed more or less exclusively toward the athletic audience, sports drinks are now being targeted at mainstream markets as more and more consumers look to incorporate sporting activities into their lives. Meanwhile, the sports drinks category is becoming increasingly diverse as a result of constant product innovation by suppliers. Sports drinks, once targeted solely at athletes wishing to enhance performance and hydration, are breaking away from their traditional mold. New hybrid drinks, with added functionality, are now being launched to meet the demands of increasingly health and fitness-conscious consumers. Originally, sports drinks comprised of three categories: the hypotonic, isotonic and hypertonic. All of these feature water, electrolytes, and varying levels of arbohydrate (sugar). The hypotonic is a low-level carbohydrate drink which quenches thirst and provides fluid, but not much energy; an example is Lucozade Active, drunk to replace fluids while training. The isotonic drink, with its small amount (usually less than 8%) of carbohydrate is said to fuel muscles; it should be drunk before, during and after exercise. The hypertonic is a high-level carbohydrate drink which repla ces lost energy rather than lost fluid, and is ideal for heavy workouts. However, the sports drink category is now more fragmented. According to the research company, Innova Database, between 2002 and 2006 some 1,608 new global sports drink launches were recorded, peaking in 2005 when 550 new sports drinks entered the world arena, a surge which Natalie Tremellen, insights manager at Innova, attributes to the growth in sports waters on the market. (Farr 2008). Marketing Product Focus NIKE will come to market in 2013 with a new non-carbonated energizing sports drink. This NIKE energizing sports drink will become one of the most sought out sports drinks in the industry. This new product will have the NIKE branding, known for the highest quality and international recognition. This will help launch the product into market, easily and measurably hitting NIKE’s natural and existing target markets. The strategy is to excite the market with mass advertising, stimulating the demand, and then saturate the market with the NIKE energizing sports drinks. Other new and innovative product types can be rolled to market at a later date using this new product line, including the introduction of carbonated beverages or energizing edibles which can be later expanded into. NIKE’s new energizing sports drink will be a premium product, using quality ingredients and packaged in a way that is unique and appealing to the consumer. This energizing sports drink will also be categorized as a healthier choice for the consumer. Both lower in overall calorie content, in addition to the all natural ingredients and energy boosting vitamins. The target market for NIKE’s sports drink includes NIKE’s existing markets segmented for their footwear and appeal. To be more specific, this includes the active, and the ‘getting active’ men and women, primarily in the ages 16-30. Consumers who purchase more heath conscious beverage items would also be in NIKE’s new market. Because NIKE is everywhere, they will also focus advertising in a multiethnic approach to promoting the product around the world. NIKE will target a profit margin on this new product at 60%. It is forecasted that the new product line with have an ROI in less than 2 years, and trend into positive revenue earning position within a short period of time. Target Market Digital marketing has made NIKE’s existing customer target market easily accessible and relatively low cost to market to, as they are already NIKE consumers and part of their social network. NIKE’s ideal target customer profile for this product includes athletes of all ages and at all skill levels, and those that would normally choose non-carbonated beverages or drinks such as ice tea or still water to recharge after a workout, competition, or just to enjoy for the added energy benefits. This target market would not only include the target age ranges of 16 to 30, but NIKE would also seek out the younger consumer of kids in the ages of 7 to 15 years old who enjoy playing sports and drink something before, during, or afterwards. The second market segment, are women from 17 to 35 years old who care about the calories in their drink, and also who want all the vitamins necessary in a drink for their kids. Lastly, NIKE would introduce a multiethnic approach to promoting the product since NIKE sports drink will be an international product. Thus, ethnic infusion in advertising will be important. Each of these identified market segments are looking for some kind of non-carbonated sports drink or something to provide an energy booster. Most active or athletic individuals lead a healthier lifestyle, so the â€Å"all natural and low calorie content† would be a great way to diversify the product from other competitors, essentially making NIKE sports drinks the healthier choice for a better quality of living. NIKE is already a leader in the sports industry, the need for replenishing energy and hydration builds a natural and complimentary opportunity to enter the sports drink market. Points of Difference NIKE’s energizing sports drink will be differentiated in the overall market because of its established brand equity, use of high quality ingredients to make the beverage (including fair trade practices), in addition to the clever and attractive packaging. One of NIKE’s strengths creates an automatic competitive advantage and edge to enter this new market because it has already established such strong brand recognition and customer loyalty, both nationally and internationally. The distribution to all market channels for this product will be a logistical dream for this new line since the distribution infrastructure already exists, and is proven to be successful. This new product will be strategically scheduled into the delivery cycles. Only selective and premium all natural ingredients will be used to make the NIKE energizing sports drinks. NIKE will capitalize on the growing health trends in society and will focus some of the advertizing toward the all natural quality ingredients. In addition, the Fair Trade certifications will be proudly displayed and advertised on every bottle label. One of NIKE’s most important promotional strategies is the packaging. Studies have shown that over 70 percent of purchasing decisions are made in the store. This means, you need to have packaging that can sell itself to the consumer when they are debating if they want to purchase the item or not. It takes a customer about 2. 6 seconds to make a purchasing decision between two different types of packaging. (BKS. com 2010) NIKE’s package must immediately convince the customers to purchase the energy drink the moment they see it. NIKE will need to identify a fitting way to bottle the drink and create a catchy advertising label and name so that it will bring the consumer to want to select the new NIKE drink over all others. Positioning NIKE will place the new energizing sports drink throughout the US and Europe to start; then, later expand the new product into the other 190 countries around the world in which NIKE products are already sold. NIKE’s an established company and has strong international presence and has existing profitable product sales worldwide. This easy access to NIKE’s existing target markets would result in higher sales and revenues for the new product very quickly out the gates, as this new product line and NIKE’s existing product lines are complementary to each other. NIKE would also place this product in stores that are more specialty type sports stores, as well as in gas stations, grocery stores, corner markets, and other retail stores where existing competitor products are sold. Digital sport marketing platforms has already allowed NIKE to build more of a personal relationship with the customers. Nike+ will help introduce this new sports drink directly to the end consumer with consistency and frequently. Nike+ will continue to encourage building and enabling online communities for customers to discuss the product and offer feedback, ideas, suggestions for enhancement on the new product line or future product developments. This stays in line with NIKE’s recent strategic changes to follow their customers and track trends in the digital realm. Of course, pull and push type methods of marketing strategies will be advertised as banners and pops throughout the digital communities. Marketing Program In brining this premium energy sports drink to market, NIKE will focus on these three strategies: Price. NIKE has an excellent quality product at a reasonably competitive price. The total cost of competitor’s product is priced between $1. 29 and 2. 39 depending on the size and the store. NIKE will set their price at the higher end. NIKE will later (post 2013 new product debut) introduce to market the value pack; selling packs of six and twelve for the quantity value savings. An important part to advertising along with price is highlighting that NIKE will manufacture this new product within Fair Trade qualified standards. NIKE has had several years of battling this bad reputation with a lot of negative criticism by the anti-globalization groups. This would be a good opportunity to help change perceptions about NIKE, as NIKE is changing and wants to ensure ethical practices are practiced within their offshore manufacturing facilities. Placement. The costumer will find this product pretty much everywhere. Existing NIKE retail accounts will carry this beverage, including the NIKE-owned retail stores, internet sales, and through a mix of independent distributors and licensees, in over 190 countries around the world. Locations could range from grocery stores, gas stations, pharmacies and supermarkets to hospitals, online, and in vending machines. Promotion. Digital marketing will be a key component in this area. Leveraging the Nike+ website will be an inexpensive and efficient way to launch promotional coupons and advertising banners. This can be accomplished in various social media sites such as Facebook, MySpace, Twitter, and others. Also having interactive ads in magazines and sending coupons over the mail in the Sunday newspaper or through online sources. NIKE will distribute product samples at big sporting event or events that NIKE sponsors where their target market will be in attendance. NIKE will also start to include the NIKE energizing sports drink within their footware and apparel commercials and vice versa. Financial Data and Projections References NIKE, Inc. official website. (2012). Using Web Sources in Writing. Retrieved from http://help-us. NIKE. com/app/answers/detail/a_id/113/~/what-is-NIKEs-mission-statement%3F Cendrowski S. , (2012, February 13). NIKE’s new marketing mojo. Fortune Magazine. Retrieved from http://management. fortune. cnn. com/2012/02/13/NIKE-digital-marketing/ Tyler, J. , (2011). Using Web Sources in Writing. Retrieved from http://www. articlesnatch. com/Article/NIKE-s-Core-Values-And-Business/1287651 Google Finance, (2012, July 29). Using Web Sources in Writing. Retrieved from: http://www. google. com/finance? q=NIKE# Robertson, L. , (2012, March 19). Guzzling energy drinks but more tired than ever? Men’s Health. Retrieved from http://www. msnbc. msn. om/id/46764607/ns/health-mens_health/t/guzzling-energy-drinks-more-tired-ever/ Leftfoot, S. L. , (2012, February 13). Nike’s New Marketing Strategy — The Shift to Digital. Fortune Magazine Article. Using Web Sources in Writing. Retrieved from: http://www. nikeblog. com/2012/02/13/nikes-new-marketing-strategy-the-shift-to-digital-fortune-mag-article Watts, J. , (2009, July 22). What Makes Nike Strong and Weak. Using Web Sources in Writ ing. Retrieved from: http://voices. yahoo. com/swot-analysis-NIKE-company-3843094. html Online Extra. (2004, September 19). Nike’s New Game Plan for Sweatshops. Bloomberg BusinessWeek Magazine. Using Web Sources in Writing. Retrieved from: Using Web Sources in Writing. Retrieved from: Bartash, J. , (2012, August 2). U. S. Hiring in July likely to be a lackluster. The Wall Street Journal. Using Web Sources in Writing. Retrieved from: http://www. marketwatch. com/story/us-hiring-in-july-likely-to-be-lackluster-2012-08-02 Landi, H. , (2012, November 20). The Rise of glaceau. Beverage World 126. 4 2007, 22-26. Business Source Complete. EBSCO. Red bull GmbH SWOT

Compound Sentence Worksheet for ESL Students

Compound Sentence Worksheet for ESL Students There are three types of sentences in English: simple, compound and complex. This worksheet focuses on writing compound sentences and is ideal for lower-intermediate classes. Teachers can feel free to print out this page to use in class. Compound Sentences- What are They? Compound sentences are made up of two simple sentences connected by a coordinating conjunction. A great way to remember  conjunctions is FANBOYS: F - For: reasonsA - And: addition/next actionN - Nor: not one or the otherB - But: contrasting and unexpected resultsO - Or: choices and conditionsY - Yet: contrasting and unexpected resultsS - So: actions taken   Here are some example compound sentences: Tom arrived home. Then, he ate dinner. - Tom arrived home and ate dinner. We studied many hours for the test. We didnt pass the test. - We studied many hours for the test, but we didnt pass it. Peter doesnt need to buy a new car. He also doesnt need to go on vacation. - Peter doesnt need to buy a new car, nor does he need to go on vacation. Conjunction Use in Compound Sentences Conjunctions are used for different purposes in sentences. A comma is always placed before the conjunction. Here are the main uses of the FANBOYS: Addition/Next Action and And is used as a coordinating conjunction to show that something is in addition to something else. Another use of and is to show that one action follows another.   Addition: Tom enjoys playing tennis, and he likes cooking.Next Action: We drove home, and we went to bed. Opposition- Contrasting or Showing  Unexpected Results but/yet Both but and yet are used to contrast pros and cons or show unexpected results.   Pros and cons of a situation:  We wanted to visit our friends, but we didnt have enough money to get a flight.Unexpected results: Janet did very well on her job interview, yet she didnt get the position. Effect/Cause- So/For Confusing these two coordinating conjunctions is easy. So expresses a result based on a reason. For provides the reason. Consider the following sentences:   I need some money. I went to the bank. The result of needing money is that I went to the bank. In this case, use so. I needed some money, so I went to the bank. The reason I went to the bank is because I needed money. In this case, use for. I went to the bank, for I needed some money. Effect - Mary needed some new clothing, so she went shopping.Cause - They stayed home for the holiday, for they had to work. Choice Between Two or We thought we might go to see a film, or we might have dinner out.Angela said she might buy him a watch, or she might give him a gift certificate. Conditions or You should study a lot for the test, or you wont pass. If you dont study a lot for the test, you wont pass.   Not One nor the Other nor We wont be able to visit our friends, nor will they be able to visit us this summer.Sharon isnt going to the conference, nor is she going to present there. NOTE: Notice how when using nor the sentence structure is inverted. In other words, after nor, place the helping verb before the subject. Compound Sentence Worksheet Use FANBOYS (for, and, nor, but, or, yet, so) to write one compound sentence using the two simple sentences. Peter drove to visit his friend. They went out for dinner. - Show  a sequence of eventsMary thinks she should go to school. She wants to get qualifications for a new profession. -  Provide a reasonAlan invested a lot of money in the business. The business went bankrupt. -  Show an unexpected resultDoug didnt understand the homework assignment. He asked the teacher for help. -  Show an action taken based on a reasonThe students didnt prepare for the test. They didnt realize how important the test was. -  Give a reasonSusan thinks she should stay home and relax. She also thinks she should go on vacation. -  Show additional informationThe doctors looked at the x-rays. They decided to operate on the patient. -  Show an action taken based on a reasonWe went out on the town. We came home late. -  Show a sequence of eventsJack flew to London to visit his Uncle. He also wanted to visit the National Museum. -  Show additionIt is sunny. It is very cold. -  Show a contrastHe nry studied very hard for the test. He passed with high marks. -  Provide a reason I would like to play tennis today. If I dont play tennis, I would like to play golf. -  Give a choiceWe needed some food for the week. We went to the supermarket. -  Show an action taken based on a reasonTom asked his teacher for help. He also asked his parents for help. -  Show additionJanet doesnt like sushi. She doesnt like any kind of fish. -  Show that Susan doesnt like either sushi or fishPeter drove to visit his friend, and they went out for dinner.Mary thinks she should go to school, for she wants to get qualifications for a new profession.Alan invested a lot of money in the business, but the business went bankrupt.Doug didnt understand the homework assignment, so he asked the teacher for help.The students didnt prepare for the test, nor did they realize how important the test was.Susan thinks she should stay home and relax, or she should go on vacation.The doctors looked at the x-rays, so they decided to operate on the patient.We went out on the town, and we came hom e late.Jack flew to London to visit his Uncle, and to visit the National Museum. It is sunny, but it is very cold.Henry studied very hard for the test, so passed with high marks.I would like to play tennis today, or I would like to play golf.We needed some food for the week, so We went to the supermarket.Tom asked his teacher for help, and he asked his parents.Janet doesnt like sushi, nor does she like any kind of fish. Other variations are possible than those provided in the answers.  Ask your teacher  for other ways to connect these to write compound sentences.

Medical Profession Personal Statement Example | Topics and Well Written Essays - 1000 words

Medical Profession - Personal Statement Example Currently, I am working with multi-disciplinary healthcare teams. This job enables me to experience the many facets of nursing care in nine different wards, including Accident & Emergency, Stroke, Respiratory and Cardiac Units. My duties revolve around holistic nursing care system which requires and allows me to: Furthermore, I am well-versed in using MS Word, Excel, and PowerPoint. Being a computer literate, I can file and sort patients' medical records systematically. As a professional, I am deeply aware that all information is to be regarded as strictly confidential, whether it appears important or otherwise. My excellent report writing skills and experience in presenting information to others can also be tapped by your office. During my free time, I attend training programs, symposia and seminars to improve my ability to: All of these valuable tools, I believe, are instrumental in making me an effective and valuable member of any medical team and I am confident that I will continue to learn and develop my skills as a health service provider, particularly as I provide care to a diverse patient population. With the above-mentioned training and experience not to mention my innate leadership skills, I am confident that I can be a valuable member of the National Health Service. I can adjust to new environment and would be happy to work hand in hand with the best minds in the medical profession. As such, I do not see any obstacle in carrying out my duties and responsibilities that include settings priorities and scheduling work as well as attending to the care, welfare and daily routines of client groups including adults with learning disabilities in a variety of residential settings. These tasks are very similar to the hospital environment which I am familiar with especially that I had a prior experience similar to this field at Queen Mary's Hospital where I assisted on the Reeves Ward and cared for predominantly elderly people with dementia and respiratory

Industry, Ideology, and their Global Impact, 1700-1912 Assignment - 1

Industry, Ideology, and their Global Impact, 1700-1912 - Assignment Example Because of industrialization, the western managed to acquire even more validation to extend their imperialism motives to other states, which were weaker than they were. They were in a position to offer advanced health care and education which in turn they used as an excuse to take over other states which were not as industrialized as they were (Wake field university, n.d). The West was also experiencing the need to extend its market for their excess production due to industrial intensification that produced more than its population could use. This further encouraged them to colonizing other states to ensure market for their extensive production as well as obtain raw materials. Infrastructural progress was also evident due to industrial revolution (Shillington, 2013). This meant that the western states were in a position to access other regions that had not experienced industrialization. Hence, gave them immense influence over them leading to colonization. The West saw other regions as a source of raw materials for their continuously expanding industries (Shillington, 2013). Because of this, the western states colonized these states so that they could freely gain access to these raw materials without any hindrances. Less civilized especially Africa and Asia regions during then was green market for investment as well as cheap unswerving labor (Shillington, 2013). This significantly influenced the then colonial activities by the West to advance respective economical benefits. Other than the economic reasons that were because of industrialization, Shillington (2013) asserts there were aspects like need for international power and security. Because of industrialization, these states were in a position to acquire better machinery and weapons. This sequentially made them feel superior thus had to colonize (Luscombe, 2012). One of the main reasons that made the European armies conquer the native resistance so

Interpersonal Relationship and True Friend Essay Example for Free

Interpersonal Relationship and True Friend Essay Tens of thousands, or one million? How many people will we meet in a whole lifetime, and how many of them do we have relationships with? Every person is born into a family without their choice, so they try to keep a good relationship with all family members to live happily, but sometimes it can be a misfortune for some people to get along with family members. However, we can choose to have good a relationship or not with acquaintances. Ive met with lots of people, sometimes I don’t get the chance to introduce myself, sometimes I had a good time with them, Sometimes I was disappointed by their behavior, and decided to say good-bye forever. There are many characteristics that determine whether a person is a friend or acquaintance. Considering my experiences, there are three types of acquaintances: true friends, ex-friends, and temporary acquaintances. I believe for a person to be considered a true friend they must be trustworthy and loyal. Someone whom will always stick by your side through thick and thin and would not sell you out. A true friend needs to be fair, caring, and loving. A true friend is someone who can make you smile or laugh; a person that will make you happy when you are sad. However, a true friend needs to be honest and must be able to tell you the truth even if it isn’t pleasant to hear. A true friend needs to be able to tell you something that you might not want to hear. At the same time, a true friend needs to be someone who wont try to change the way a person is and needs to be able to accept different personalities and characteristics. A true friend must know that it is very hard to gain trust; however. it is easy to lose it. People might say that a life without a true friend is no life at all. On the other hand there are people who I can’t say are friends anymore, so I consider them ex-friends. I was once close to them because of good times, humor, first impression, or similar interests, but later found out they used me, lied, and were selfish. I sometimes felt resentful, and realized I had better

Felicia Hemans and To My Own Portrait versus William Wordsworth and Tin

Visions of the Past: Felicia Hemans & William Wordsworth I will here attempt to give an idea of the links between Felicia Hemans and William Wordsworth. I will begin with a brief biography of Hemans, followed by a look at the relationship between Hemans and Wordsworth. I will end with a short comparison of Hemans' poem "To My Own Portrait" and "Tintern Abbey." Hemans' Biography [1] Born Felicia Dorothea Browne in Liverpool in 1793 and raised in North Wales, Hemans was largely home-schooled by her mother. Considered a child prodigy by her family, she loved Shakespeare, was well read in several languages, and is said to have been able to quote passages from literature at length after only one reading. Felicia also studied music and drawing, and was later to include several of her sketches as frontispieces for her publications. She began writing as early as the age of eight, and her first volume, Poems was published by subscription in 1808 when she was only 14. The collection was met with some harsh reviews, which, although upsetting to the young poet, did not lessen her passion for writing. In fact, the same year saw the publication of England and Spain, or Valour and Patriotism. This volume was likely inspired by the service of her elder brothers, who both entered the army at an early age, and served in the Peninsular Campaigns in Spain. As her sister Anne Brown e was later to write in her posthumous biography of Hemans, "trumpets and banners now floated through her dreams in which birds and flowers had once reigned paramount." [2] Felicia's father left his wife and children in 1810 to move to Upper Canada, effectively ending all contact with his family. By this time Felicia was engaged in correspondence with Captain Alfre... ... V. 1. Hemans' Life and Works, 1839. P. 26 4. Hemans, Felicia. Quoted by Anne Browne. "Memoir of Mrs. Hemans." V. 1. Hemans' Life and Works, 1839. P. 251 5. Byron, Lord. From a letter to the Hon. Douglas Kinnaird, September 17th, 1820. Byron: A Self-Portrait, Letters and Diaries 1798-1824. V. II. London: John Murray, 1950. 6. Jeffrey, Lord. Edinburgh Review. October, 1829. 7. The information for this section is taken from two sources: Wolfson, Susan & Peter Manning. The Longman Anthology of British Literature: The Romantics and Their Contemporaries. V. 2A. New York: Longman, 1999. Kennedy, Deborah. "Hemans, Wordsworth, and the 'Literary Lady.'" Victorian Poetry. 35:3 Fall 1997. 267-286. 8. Quoted in Kennedy, p. 268. 9. Quoted in Kennedy, p. 270. 10. Kennedy, p. 270. 11. Quoted in Kennedy, p. 273. 12. Longman Anthology, p. 736.

Why Teeagers Run Away from Home

It is critical that the number of youth who run away from home is increasing at a dangerous rate, and millions of parents suffer every year because their children run away from home. These parents say it is like a never-ending nightmare, and they are left to struggle with the question of why their child would leave home. Too many teenagers run â€Å"from† something rather than â€Å"to† something, but runaway teenagers claim they leave home in search of safety and freedom. Running away from home is usually a quick decision, and that choice is made on impulse rather than logical reasoning.One problem every teenager faces on a daily basis is stressful situations, but this can come to such an extreme that the only choice is to leave. Runaway teenagers are often victims of poor problem-solving, and they do not see alternative solutions other than leaving home. The romanticized view of living on the streets lures young teenagers to leave home, but they do not realize the har sh reality they will face. Teenagers run away from home on impulse, and they think it is easier to run away rather than to fix the problem.There are several reasons children run away from home, but a prominent reason is unstable and stressful family situations. One problem teenagers face these days is that both parents may work, and their mom and dad are not around much. Absence of a parent does not make the heart grow fonder, and oftentimes a runaway will complain that she is not loved anymore. Some teenagers run away as a response to a divorce between their parents. Since they have never experienced a situation like this, a teenager does not know how to react, so they escape to wield power over, get attention from, manipulate, or punish their parents.The death of a close family member can have a detrimental impact on a young teenager, and it can cause them to suffer an acute personal crisis and leave. For many teenagers, death is an obstacle that is hard to deal with, and without coping mechanisms, could quickly lead to running away from home. Major reasons teenagers run away from home are unstable and stressful family situations, and often include lack of parental guidance, divorce, and death of a family member.The main reason why kids run away from home is because they do not have good problem solving skills, and running away from home is an â€Å"either-or† kind of solution. Teenagers run away because they do not want to face something, and that includes unwanted emotions. They are trying to avoid any type of accountability, for the fear of consequences outweighs the possibility of a harsh, real world experience. The adolescent who has run away has run out of problem solving skills, and leaving home seems to solve their immediate problems.Running away becomes a quick fix, and it is the product of black-and-white thinking. If the circumstances are right, a teenager can run away at any time if they do not see an alternative solution. The willingness to leave can develop from a variety of reasons, for teenagers often do not know that what they are facing can be dealt with using other strategies. Running away from home shows poor problem solving skills, and the fear of consequences and accountability, not being able to see alternative solutions, and thinking it solves immediate problems are all signs of poor problem solving.Another factor is that teenagers often idealize running away, and they develop a romanticized view of life on the streets. Teenagers think that if they leave home, they will have all of the freedom they have ever wanted, and that they can control what happens to them. For some, running away makes them feel free, unsupervised, with no curfew hours, homework, dress code, and eating habits, but some just seek adventure and are pressured by their peers.Teenagers always want to find their own answers to their own problems, and this often leads to arguments between parents and children. Running away seems to offer a rebellious teen the chance to make choices for themself, and this thought is very tempting to many. Runaway teenagers have a very glamorous view of an independent life style, and they do not realize the struggles they will face. They have a naive picture in their head of a world filled with nice, fun, harmless people, but in reality, one is always cold, hungry, and struggling.Teenagers think to highly of a life away from home, and this is because they are naive, looking for control, and they want to make their own choices. Running away from home seems like an adventure or the key to freedom, and as if â€Å"no one can tell me what to do. † Unstable family conditions are often the cause of teenagers running away from home, and for many teens this is a difficult obstacle to face. A teenager who runs away from home is often a victim of poor problem solving skills, and they are looking for an easy escape from their problems.Teenagers are intrigues by the thought of living on the ir own, and often times have a romanticized view of a harsh and cruel world. Any child can run away at any time if the circumstances are right, and if they are under enough stress, any kid can justify running away. Do not forget that running away is like any other action, so in order to do it, one needs the ability, the willingness, and the opportunity. Kids have to ability and opportunity to run every day, so all it really takes is the willingness to do it.